Emporio Organico is an Italian company that markets herbal food supplements and organic cosmetics for the health and well-being of the individual.
Founded by a couple of pharmacists who share a passion for herbal therapy and other traditional remedies, the company focuses its activities on ethical behaviour of respect for the environment and the human being. A new reality that needs visibility while aiming to convey the strengths of its products and the philosophy they were born from.
We responded to these needs by creating an e-commerce website in which each product is described in detail, associated to its own category of easy intuition for the user and can be purchased in a few clicks.
The online marketing activity has been supported by drafting a detailed editorial plan with visuals designed to generate the consumers’ involvement, as well as the pay-per-click campaigns on Google and the main social media channels, with a dynamic remarketing function.
The communication project has also been enriched by a series of videos to take a deeper look at the various lines of supplements.