Although he loves to define himself simply as a hairdresser, Franco Curletto is the global testimonial of the Kérastase brand for L’Oréal Professionnel. He collaborates with all the great Italian fashion designers on the catwalks of the Milan fashion week as well as in big industry events from Paris to Shanghai, gaining a leading role on the field also in the world of entertainment, communication and art, working with international artists such as Vanessa Beecroft and Giovanni Gastel.
In 2004 COM&C. was called to reinterpret the historical brand of the Curletto family’s salon, founded in 1947, revisiting the logo and coining the well-established pay-off ALWAYS-A-HEAD.
The following year, also the brand of the United Group Franco Curletto franchising project, rolled off our pencils, which now has many affiliates and around 120 employees, bearing witness to a not only creative but entrepreneurial spirit, which has kept us engaged in a rewarding collaboration … just as in Franco’s style: Always ahead!